The health and wellness industry is growing rapidly, but with so many brands looking and feeling the same, standing out has become increasingly difficult. PROPR Health & Wellness Solutions approached me with a specific challenge: to create a brand identity that not only conveyed a sense of luxury but also felt accessible and attainable to a wide range of consumers.

We began by drawing inspiration from Arabic-style fonts to give the brand a distinctive and sophisticated edge, while ensuring that the typography remained clean, modern, and legible for mass appeal. This blend of cultural influence and contemporary design gave the brand a unique visual language that set it apart from the more generic approaches in the industry.

To further anchor the visual identity, we incorporated badge-style designs that could be easily adapted across a variety of platforms, from packaging to promotional materials. These badges became a key element in the brand's visual system, adding consistency and recognition to the brand, while also working well on their product lines. The result was a cohesive, elevated identity that embodied luxury but remained approachable—perfect for PROPR’s vision of making wellness feel premium yet within reach for everyone.