Photography by Reign Ye + Thulasi Jothiravi

An Art Director and Graphic Designer with over 15 years in the creative industry, I have experienced a multifaceted evolution from graphic design in the music world to roles in music management, A&R, and ultimately sports design and education. Based in Toronto, I’ve worked across a wide range of industries, specializing in projects that connect deeply with audiences through a blend of authenticity, strategic thinking, and unique visual language. Over the years, I’ve collaborated with renowned sports teams like the Toronto Blue Jays, developed brand identities that define musicians and entertainers, and secured placements in award-winning TV shows, ensuring each project resonates on a cultural level.

In the music world, I took on creative direction as well as management and A&R responsibilities, guiding artists and bands from concept to launch. Every element—from album artwork to visual identity—was crafted to capture their essence and amplify their reach. These experiences gave me a holistic understanding of brand-building and storytelling, skills that I later applied to the sports industry, where I created logos, mascots, and apparel graphics that align with each brand’s history and values.

Throughout my career, I have maintained a commitment to going beyond the expected, taking calculated risks, and creating work that makes a lasting impact. I believe in betting on my instincts, which allows for a creative process that often involves pushing ideas others might overlook. Whether I’m developing brand strategies, executing high-impact campaigns, or designing iconic visual assets, I approach each project with a relentless drive for excellence and innovation.

My role as an instructor at The Remix Project has been one of the most rewarding aspects of my journey. Teaching and mentoring at-risk youth interested in design has allowed me to give back to the community that shaped me. Through this initiative, I’ve seen young talent find their voices, build confidence, and enter the design industry with skills and perspectives that reflect their unique stories. The Remix Project has been instrumental in reshaping Toronto's creative landscape and influencing pop culture globally. I’m honored to contribute to this mission, helping develop a new generation of creators who are making their mark worldwide.

At the core of my work is a commitment to producing pieces that are bold, authentic, and culturally resonant. From sports logos to brand strategies, my focus remains on creating design experiences that stand out, tell a story, and leave an indelible mark across every medium.

Erich ‘Heinz’ Rigonan