Timberland and Montreal-based cultural curator Marcus Troy teamed up with our company, Unknown Collective, to bring their vision for an influencer event to life. The goal was to develop a micro-site, visual identity, and video content for the launch of Timberland's new winter boot in Toronto. This wasn’t just any product launch—Timberland wanted to create an authentic experience that would resonate deeply with their audience.

For the event, influencers were invited on an immersive wilderness hike to put the new boot to the test in its natural element. Throughout the hike, participants were filmed in action, capturing raw and personal moments with the product. Along the way, we conducted short, intimate interviews where they shared their personal stories, what Timberland meant to them, and how the brand had impacted their lives. The entire journey was documented to create a storytelling experience that went beyond just a product showcase, highlighting the emotional and cultural connection people have with Timberland.

The micro-site served as the digital hub, featuring the event’s visual identity we crafted, seamlessly tying the rugged yet premium feel of Timberland with the authenticity of the influencer experience. The video content brought the hike to life, capturing the essence of exploration and resilience that the boot—and the brand—represented. This holistic approach helped create an experience that was more than just promotional, but one that built lasting connections between the brand, the influencers, and their audiences.