Atiba Hutchinson, widely regarded as Canada’s most successful athlete, has earned numerous accolades, including 6x Canadian Footballer of the Year and multiple international championships. As Euro Cup 2022 approached, his team sought to create a visual identity to honor his legacy, especially as Brampton was dedicating a soccer field in his name and launching a special collaboration t-shirt with Roots Canada.

Having known Atiba and his family since elementary school, this project held special, personal significance for me. Inspired by the Scarlet Ibis, Trinidad and Tobago's national bird, the logo design blended elements of Atiba’s Trinidadian & Tobagonian heritage with Canadian cultural motifs, celebrating his dual roots. The addition of six stars above his name represented his six caps for the Canadian National team, symbolizing his storied career and dedication.

The final identity resonated deeply with his journey, capturing the essence of Canadian multiculturalism and inspiring young athletes. Though this design ultimately did not go into production, there remains hope it may be revived in the future as a tribute to Atiba’s legacy—a symbol of pride and aspiration for generations to come.