Better Organic Beef Supplier (BOBS), a family-owned grocery store and farm nestled in Saddle Hills County, approached me with an exciting opportunity: to revitalize their brand as they gained traction in the organic food market. With their organic beef jerky creating significant buzz and capturing the attention of consumers, we aimed to center the rebranding around this popular product while also reflecting the essence of the family business.

Understanding the importance of a strong visual identity in a competitive market, we decided to develop a badge-style design that would not only highlight the quality of their organic offerings but also create a sense of warmth and familiarity for their customers. The centerpiece of this rebrand became a playful cartoon mascot named Bob—a mustachioed character who embodies the spirit of the brand. Bob serves as a friendly and approachable figure, inviting consumers to experience the wholesome goodness of BOBS products.

The color scheme we selected was meticulously crafted to set BOBS apart from its competition. We opted for earthy tones that evoke the natural farming landscape, balanced with pops of vibrant colors to convey a sense of freshness and excitement. This combination creates an aesthetic that feels both luxurious and welcoming, appealing to a wide range of consumers who value quality without sacrificing approachability.

As we rolled out the rebranding, we ensured that every touchpoint—from packaging to marketing materials—captured the essence of BOBS. The badge design, featuring Bob, became a recognizable emblem that not only signifies the quality of their products but also reflects the family’s commitment to sustainable farming practices and organic sourcing.

This rebrand has successfully positioned Better Organic Beef Supplier as a standout in the organic food market, resonating with consumers looking for high-quality, locally sourced products. By focusing on their unique offerings, particularly the beloved beef jerky, we created a visual identity that not only enhances their popularity but also reinforces their values of quality, sustainability, and community connection.