Ho Fun Consulting, a global business development firm with clients like The Lane Crawford Joyce Group, Marimekko, and Kotn, sought a visual identity that would set them apart from the typical luxury fashion branding. Their goal was to present themselves as approachable and creative while still maintaining the sophistication needed for their high-profile clientele.

The solution centered around a mascot logo that embodied Ho Fun’s playful and collaborative spirit. This character became the brand’s friendly face, representing their innovative approach to business. The mascot was paired with bold, lively typography that combined modernity with playfulness, creating a distinct visual contrast. This combination helped make the brand both memorable and inviting, effectively breaking away from the more serious, traditional luxury fashion aesthetic.

A bright, eye-catching color palette was chosen to evoke energy and creativity, ensuring that the brand’s visuals would immediately stand out. The goal was to convey a sense of fun and enthusiasm, encouraging clients to engage with Ho Fun in fresh and exciting ways.

The overall identity was designed to balance playfulness with sophistication, creating a unique image that captured Ho Fun’s mission of innovation and collaboration. The new branding effectively positioned them as a leader in the fashion consulting space, reflecting their dynamic approach to business and their commitment to creativity in a competitive industry.