The brand identity for Brwn Collective, a Black woman-owned home goods brand based in Toronto, reflects warmth, inclusivity, and self-care. With founder Sagal Ali's vision to create spaces where people feel valued and celebrated, the design embraces earthy tones and clean, elegant typography, conveying a sense of personal touch and authenticity. The focus is on handmade, small-batch products like natural coconut wax candles, using toxin-free materials and unique fragrances.

I played a key role in securing Brwn Collective’s exclusive partnership with Indigo stores nationwide, significantly expanding the brand’s reach. This achievement aligned with the brand’s commitment to fostering a sense of belonging while supporting local craftsmanship, as almost all materials are sourced from Canadian businesses. Brwn Collective tells a story of thoughtful living, creating home goods that bring comfort, warmth, and connection into everyday spaces.

Illustrations by Erika Flores