In 2014, I had the opportunity to work with a prominent Montreal-based lifestyle blogger and cultural curator, renowned for their expertise in fashion, footwear, travel, and gadgets. This collaboration centered around NBA superstar Andre Iguodala, who was then playing for the Denver Nuggets. While Andre was in the process of developing an athletic logo for his ongoing Nike collaborations, he also sought a distinct lifestyle logo to enhance his burgeoning presence in the fashion world.

After receiving significant attention from GQ magazine, Andre recognized a unique opportunity to extend his brand beyond the realm of sports, aiming to create a lifestyle identity that resonated with his personal style and aspirations. To bring this vision to life, I was brought on board to design a logo that encapsulated his fashion-forward outlook, effectively bridging his athletic roots with his ambitions in the lifestyle industry.

Our goal was to create a logo that not only represented Andre’s distinctive aesthetic but also positioned him as a versatile figure in both sports and lifestyle branding. Through a collaborative process, we focused on elements that reflected his personality and aspirations, ensuring that the final design aligned seamlessly with his vision for future collaborations and ventures in the fashion space.